I doubled my Twitter followers by sharing meaningful content with relevant hashtags. This was easy, and only took 5 minutes a day.
Developing an audience is an important part of marketing and doing business online. If you have something to sell, but no one’s listening, what good is that? To make sales, you need to have people’s attention. You need to develop an audience.
Develop an audience online
There are many ways to start and grow an audience, and many channels that you should use to reach that audience. Your most important method of delivering great content and compelling sales pitches is email. If you don’t have an email list of subscribers yet, make this your number one focus for building an audience.
Twitter is one of many channels for reaching your audience
There are several ways of building an audience online, and one of those channels is Twitter. It’s great because it’s far-reaching. It’s not like Facebook, where if you share a post about something you want to sell, your Mom likes and comments on it. Twitter is less about chatting with friends, and more about connecting with the rest of the world.
But I must restate that Twitter is one part of a much bigger puzzle. I would never recommend that you try to only sell over Twitter. It’s a nice supplement to your heavier hitters: email, blogging, guest-posting, making videos, etc.
How I recently doubled my Twitter followers
I built up my followers on Twitter slow and steady. It wasn’t overnight, and it wasn’t completely effortless, but it was doable. I spent about 5 minutes a day for 6 weeks. That’s it, just 5 minutes in the morning before work. I didn’t need to post on weekends (because of automation, which I’ll explain in just a minute). I didn’t need to post all throughout the day, and I never felt like I was always using Twitter.
Automation is key
I would never have doubled my Twitter followers without using automation. In fact, I automate a lot of what I do online. Automation tools are great because they make life easier. For example, I published this article in advance using WordPress, which has built-in publishing tools. I wrote the article over the weekend and set it to publish on Monday.
Another example of automation that I use is a tool called Publish. I use that to schedule future posts on Instagram. This way I can do a batch of, say, 10 photos at once, and schedule them to post over the next few days. I use If This Then That to automatically post my Instagram photos to Facebook as they’re posted by Publish.
So when I do an abstract painting one afternoon, I take 10 photos of it. Those photos show up on my Instagram and Facebook feeds every day for the next week. Now anyone following me thinks I’m a prolific painter who paints every day.
I use a ton of automation tools to make my life easier, and perhaps I should write another post some time about everything I use. (Leave a comment and let me know if this interests you).
Here it is, the tool I used to double my Twitter followers in a few weeks by only spending 5 minutes a day. I used Buffer. This tool allows you to schedule up to 10 posts in advance per social network account. So I’m signed into Buffer with my Twitter account, and each morning I add a few posts to my queue. I have it set up to post 4 times a day, throughout the day.
So in the morning as I drink my coffee and get ready to start work, I just browse a few of my favorite blogs and sites that I’m interested in. I choose a few articles and add them to my sharing schedule. I’ll usually add the post title, the link to the post, an @ mention of the original poster and 1 or 2 relevant hashtags. I recommend no more than 2 hashtags.
I’ll finish off the post with a featured image which I saved from the article. This only takes about 30 seconds for me to set up each Twitter post in my queue with the necessary elements:
- Article title
- @ mention
- Relevant hashtag(s)
- Featured image
So I set up like 4 or 5 of those in the morning, and that’s it. I’m done. No need to check Twitter while I’m working, or share things on my lunch break. I just let it run and forget about it as it goes throughout the day. At the end of the week I’ll spend an extra 10 minutes after work on Friday to queue up posts over the weekend. I let it go, and then I don’t sign in again until Monday morning before work.
Post first and read later
The best part about this rapid approach is that I’m not reading the content in advance before I share it. I’m not spending 30 minutes reading through a ton of articles and choosing the best ones. I use reliable sources that I already know produce great content. I share their newest articles, if the titles look interesting to me and my audience. Based on the title alone, I trust that those sources will have written good content.
Now that it’s queued up, I go back and read the content that I’ve shared later on after work. I become an active reader of my own Twitter feed, which also allows me to be a user and see what’s working and what isn’t.
Tweet impressions also go up
Another result of sharing regular content is that my monthly tweet impressions went from 2,000 to over 14,000. That’s a big jump. When I share my own written content and landing pages, I now have a 7x wider reach.
There’s no magic tool to build your audience
It takes effort to double your Twitter followers. Automation tools like Buffer make it a simple, painless process. Be consistent with scheduling quality content each morning. And that’s the real “magic bullet” here: quality content. If you’re not providing value to people, then they have no reason to follow you.
Provide valuable content, and make it searchable by using related hashtags. Soon, you will find that you have doubled your Twitter followers in only 5 minutes a day.